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Pictures Of Nike Swoosh Eyebrows On Instagram Prove This Trend Is No Game

For better or worse, you can call 2017 the year of Instagram brows. From super high arches inspired by McDonald's to bloody Halloween squiggles, the trending looks have been high-brow, low-brow, and everything in between. Many of them have seemed so preposterous, it's almost as if they were intended as a prank from from get-go. But a sporty new Instagram brow style has emerged, and the photos of Nike swoosh eyebrows ain't playing.

Recently heading up social media by store, pro makeup artist and beauty product extraordinaire Huda Kattan,  who boasts almost 22 million Instagram followers, regrammed a shot of brows shaped in the famous shoe line's symbol from mua YouTuber @slayagebyjess. The bizarre look features a straight angled brow tail, aiming towards the edge of the face, with the iconic Nike 'tick' shape in the middle

Slayagebyjess commented:

I really REALLY want to encourage you guys to start your makeup page if it's been something you've been wanting to do, even if you just wanna do it for fun. I know it can be intimidating but honestly I'm so glad I made the decision to start my own. You don't "have to have" anything to start. You don't have to have a lot of makeup or camera or even that much skill. In the second slide I show you my first looks I posted and even though I wasn't bad for everyday wear, I wasn't anything special at makeup. The 3rd shows you my first phone I used for this page and the phone I currently use. I don't even have an iPhone and I make it work. And the last shows the only 2 palettes I had and the lashes I started with. I basically didn't have shit. I've had a few people ask me how to start so I thought I'd make this lil thing for you guys. Let me know if you have any other questions, hopefully this helps! 💕

The exaggerated swoosh was created by a staple you may already have in your makeup kit: Maybelline Eye Studio Lasting Drama Gel Liner in Blackest Black ($10). And I'm dumbfounded because the overall effect is kind of… pretty?

Maybe it's the pairing of the unconventional brows with sultry Ardell Double Up Demi Wispies Black Lashes ($5.50), but IMHO, this is one of the cutest and most wearable varieties of the kitshy, drawn-on Instagram brows. On the other hand, Twitter users stand divided on whether or not Nike swoosh brows deserve a victory dance or a long, lonely bus ride home.



I mean, it's not the most offensive brow look we've seen lately, right?

Perhaps in anticipation of a following divided, Jess captioned the shot with a challenge:

"People: leave the brows alone

Me: nah ima just do it ✔

Leave a caption below ⬇

my favorite wins a shout-out."

Naturally, commenters couldn't keep their strong reactions in check. Over on Twitter, the photo went viral and elicited cries from naysayers. "Nike brows? Nose hair extensions?? What in the actual f*** ?!!?," wrote user @Nic0leDaNieLLe. In case you missed nose hair extensions, that was another unorthodox beauty trend that caused a massive stir on the interwebs earlier this week.

Nike brows? Nose hair extensions?? What in the actual fuck ?!!?

— nikkitweets (@Nic0LeDaNieLLe) October 10, 2017

Many users brought up the fact that brows shaped like the Nike swoop have historically been viewed in a negative light. Most people don't want 'em, and some others even use the phrase to insult those whose brows they deem inferior.

"Some girls are out here doing braided brows and I'm here still struggling to make mine look like they haven't been sponsored by Nike," wrote @elyse_carbajal. Tweeter @BBSMoey captures the sick burn perfectly: "But why does her brows look like they were sponsored by Nike??"

Some girls are out here doing braided brows and I'm here still struggling to make mine look like they haven't been sponsored by Nike.

— Elyse Carbajal (@elyse_carbajal) September 8, 2017

But why does her brows look like they were sponsored by Nike??

— 👑Queen V.👑 (@BBSMoey) October 9, 2017

That's how some girl with brows like Nike logo✔ trying to give you advice on how to draw a brow#Bitchsitdown👏👏

— Naoseth (@naomi_erivwode) September 14, 2017

However, not all commentary on Nike check brows is negative. User @50imm believes the look is such a win that she wrote, "NIKE SWOOSH BROWS FOR THE GO," in all caps. Others are celebrating the look for its inherent humor.


— telstra 🌹🌹🌹🌹🌹🌹 (@50imm) September 25, 2017

oh but the nike swoosh brows are funny

— byfrnd🏁 (@camtatertot) September 3, 2017

@lizakoshy wore the Nike brows better

— Maddie Doudney (@maddiedoudney) September 9, 2017

Remember, Nike swoosh brows didn't just appear out of nowhere. These days, Instagram is rife with artistic interpretations of eyebrows, and it has left many a casual viewer unsettled: "I honestly don't know what's going on. What are we doing?" asked @Thexzaminer.

If you too are also feeling unmoored by Instagram brows, rest assured, you are not alone in your consternation. We're in this strange, over-the-top territory together.

I honestly don't know what's going on. What are we doing?

— Xzaminer (@Thexzaminer) September 1, 2017

But if what's leaving you miffed is a crisis of footwear loyalty, I've got comforting news for you: If you prefer Stan Smiths over Air Max, there is also an Adidas brow. Composed of three parallel lines, it features only one of actual brow hair and two completely fabricated extensions.

As a fashion editor, I don't want to pick favorites myself, so I'll let these two duke it out on the court.

Addidas and Nike are head to head in the eye brows game

— Mnqobi Nyoka (@MNQO8i) September 6, 2017

Since so many of our beloved brands are being translated into eyebrow art, perhaps we can start requesting specific Instagram brows looks from beauty bloggers.  I can only imagine what a Christian Louboutin brow would entail. Lol.


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NIKE brows are the latest bonkers beauty trend sweeping Instagram.  The bizarre look features a straight angled brow tail, aiming towards the edge of the face, with the iconic Nike “tick” shape in the middle.

This look seems to be a parody of the bold and heavily arched brows that have become popular with beauty bloggers across the image sharing website – with the heavily drawn on tick drawn in an unmissable black.

Some make-up artists have even started jazzing up the sports inspired brow using glitter and fake lashes for a seriously eye-catching look.

Others have made their version of the brows even more extreme by extending the flick of the tick much higher up their foreheads.

Just Do It Brows
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Would you try out the trend?? If not like the rest of us, maybe consider it as part of your spooktacular Halloween beauty looks!!



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