Straight out of London: Britain’s advertising watchdog said on Wednesday that the ads from L’Oreal Paris’ Telescopic Mascara could be a little misleading because their spokesperson, Penelope Cruz wore a few individual lashes for the print and television campaigns. We all know ads are not always how they appear, that’s why they are advertising.
L’Oreal did tell the Advertising Standards Authority that the actress did wear a few individual lashes to fill in the spaces in her lashes, stated in WWD. The ASA did request that L’Oreal ad a disclaimer to the ads to let the public know the models were wearing false eyelashes in future ads to clarity its claims on what exactly the mascara will do.
L’Oreal also said in a statement “Telescopic Mascara is a highly effective product, which is proven to perform exactly as we say it is intended to – lashes do appear up to 60 percent longer.”
I say, you be the judge! If you have tried it, or have a favorite of your own, tell us about it!
Article by Paul Baranda