False eyelashes in my opinion can change your whole look. For a night out I dont think theres anything better than some bold, black false lashes and even for the daytime I often apply a thin pair - when I cant be bothered with mascara. However as good as false lashes look they can be a nightmare to apply so a good glue is a

Makeup artist Pat McGrath created a look that was "all softness and sexiness" for the Dolce & Gabbana runway. She started by tracing the lash lines with brown eye shadow, then applied beige liner to the inner rims to make the eyes look larger. She glued a strip of false lashes to the outer corners of the eyes, dusted peach blush on the cheeks, and blotted

Many cosmetics companies have been known to use fake eyelashes on their models in mascara ad campaigns. Is this wrong? Is this cheating? Perhaps, it can be a bit misleading. Some customers may see an ad for the typical volume-building mascara and think "If I use this properly, my lashes will look like her's" only to end up disappointed with the results. An educated consumer

Learn how to work the wand like a pro from your very first try. 1. Clamp an eyelash curler on the roots of lashes and hold for five seconds. Repeat on the middle of lashes and again near the tips. 2. Use clear mascara primer to prime, separate,  and condition lashes before you apply mascara. , and to "set" the effects of your eyelash curler.

Straight out of London:  Britain’s advertising watchdog said on Wednesday that the ads from L’Oreal Paris’ Telescopic Mascara could be a little misleading because their spokesperson, Penelope Cruz wore a few individual lashes for the print and television campaigns. We all know ads are not always how they appear, that’s why they are advertising. L’Oreal did tell the Advertising Standards